





They stopped waiting for the algorithm to feed them... and started building a machine that feeds itself.











Module 01: Is Your Offer Ready For Ads?
Before you spend a single dollar, you need to know this. Most coaches kill their campaigns before they even start — not because the ads are bad, but because the offer isn't ready for paid traffic. This module makes sure you're not one of them.
Module 02: The Money Math Calculator — Know Your Numbers
This is the module that changes everything. Once you understand your numbers; what a lead costs, what a call costs, what a client costs, you stop guessing and start operating like a real business. If you only watch one module, make it this one.
Module 03: Your Dream Client Blueprint
Ads are only as good as the people who see them. Here's how to get crystal clear on exactly who your ideal client is and how to make sure Meta puts your offer in front of them and nobody else.
Module 04: Choose Your Funnel
Not every funnel works for every coach. This module walks you through your options, explains the pros and cons of each, and helps you pick the one that matches where you are right now. No overcomplicating it.
Module 05: The 5-Part Perfect Ad Formula
What to say in the first three seconds. How to hook a cold audience that's never heard of you. The exact structure that works for coaching offers and why most coaching ads die before anyone even finishes reading them.
Module 06: Build Your "Client Getting" Funnel
This is where you actually build it. Step by step. Inside Ads Manager. No assumptions, no skipped steps, literally a guided walkthrough of the Ads Manager. By the end of this module, your campaign is ready to go live.
Module 07: Launching Your Ads With Confidence
The moment most coaches freeze. This module kills the second-guessing, walks you through your pre-launch checklist, and gives you a clear framework for reading your results in the first 72 hours so you know exactly what to do next.















Not even close. This was built specifically for coaches who are starting from zero. No marketing degree. No tech background. No prior experience with Ads Manager required. I walk you through every single step in plain English.
From setting up your account for the first time to launching your first campaign. If you can follow a recipe, you can follow this.
You can start with as little as $5 to $10 a day. Most coaches go through the playbook first, get their campaign set up correctly, and then launch with a $10 to $20 daily budget while they learn what's working. The whole point of Module 1 is teaching you the math so you know exactly what to spend before you spend it. You won't be guessing.
Because the reason you lost money almost certainly wasn't the ads — it was the setup. Most coaches who get burned run traffic to an offer that isn't ready, target the wrong audience, or have no idea how to read the data when it comes back. That's not an ads problem. That's a foundation problem. The Client Acquisition Playbook fixes all three of those things before you spend a single dollar. Module 0 exists for exactly this reason.
If you're a coach with a real offer and a real result you deliver for clients — yes.
It doesn't matter if you're a business coach, a health coach, a mindset coach, a relationship coach, or anything in between. The principles of paid traffic don't change based on your niche. What changes is your targeting and your messaging and both of those are covered inside the playbook.
No catch. I priced it this way on purpose. I wanted coaches who are skeptical about paid ads — or who can't yet justify a $2,997 course — to have zero excuse not to start. Get in for $27, get your first campaign running, see results, and then decide what's next. The only thing I ask in return is that you actually do the work.
Yes. Thirty days, no questions asked. Go through the entire playbook. Set up your first campaign. If you don't feel like you have a clear, executable system for running profitable Meta ads — email me and I'll refund every penny. You have nothing to lose except the excuse not to start.
Fair question. I'm a business coach and paid traffic specialist who helps online coaches scale their businesses using Instagram and Meta ads.
I run paid campaigns for my own coaching business and for clients across multiple niches. I built this Playbook because I got tired of watching talented coaches stay stuck because nobody had shown them how to run ads the right way, specifically for a coaching business model.
Everything inside this course is something I've personally tested and used.
Most coaches finish it in one sitting.
Three to four hours start to finish. I built it as a crash course on purpose. No filler or fluff content like most courses.
The system is laid out in order, so you can go through it in an afternoon and have your first campaign ready to launch the same day.
Yes. Once you grab the Playbook, it's yours. You can go through it at your own pace, come back to specific modules when you need a refresher, and access any updates I make to the content going forward.
The course is hosted on Skool. You'll get an email immediately after purchase with your login details and a direct link to get started. It works on desktop and mobile so you can go through it wherever you are.
No. Everything you need to understand paid traffic and launch your first campaign is inside the playbook. The only additional cost is your actual ad spend, which you control completely.
The order bumps you may have seen at checkout (the Ad Creative Architect GPT and the Carousel Template) are optional tools that make the process faster and easier, but the playbook works completely on its own without them.
Yes. When you grab the Playbook you get access to the community where I show up regularly to answer questions, troubleshoot campaigns, and share what's working in real time. You're not left alone to figure this out. If you hit a wall, come drop your question in the community, and we'll work through it together.
